I have found that a lot of us can get stuck in perfecting the ideal client with insignificant details instead of getting to the heart of things.

Follow this process to refine your ideal client avatar.

If your brand isn't clear, if it's not recognizable in a few seconds, if it isn't what your ideal client has come to expect from you – you could be losing connection, recognition, and trust with your audience and potential clients.

Are you assuming your ideal client knows more about you then they really do? A quick 3-step check to make sure you’re connecting with them.

I want to feel like every second I have to work on my business is the most valuable use of my time. And, I think, that's why it can feel so painful, so hard, and honestly like you're losing momentum if you have to stop and spend time working deeply on the foundation of your business.

I have really benefitted from spending time continuing to learn and grow my mindset and creativity in my business. The books that follow have helped me to understand myself and my ideal clients better and have also given me excitement and insight into the creative and branding process.

Your best bet is making considered investments in your brand as you go along. Let’s talk about when and how to invest…

When you're working with your brand you want to create a seamless experience.

Can we just spend a few minutes talking about your brand loyalty and how your brand cuts through your ideal client’s decision fatigue?

Do remember how I was telling you that your brand helps you cut through decision fatigue with your ideal client so they can find you?

Did you know having a brand identity system helps you cut through your own decision fatigue?