It starts with
a BRAND
Launching new ideas. Creating customer connections. Expanding established businesses. Taking your brand to the next level is a challenging, exciting, and ultimately rewarding journey – and with the right design partner, you’ll be more than ready to tackle your biggest goals.
I’ll be your guide along the way, from the initial conversation to the final deliverable. Check out some of my packaged services below to get started. And if you’re not sure where to begin, I’m happy to help with that, too! Book a Discovery Call and we’ll find the right solution for you.
Where should we start?
Brand Clarity
This is a great starting point for new ideas and younger brands looking to define themselves and make an unmistakable mark. We’ll identify your ideal audience, determine how to reach them, and discover the visual and tonal clues that catch their attention. And we break down possible competitors and collaborators to find out what’s working in the space – and where you can find your market niche.
The Brand Identity Audit usually takes about two weeks from start to finish and is a cost-effective introduction to creating a professional appearance. Best of all, if you want to collaborate on our discoveries, the Audit cost can be credited toward any additional work within the next six months.
Learn more about finding ideal clients, or schedule a Discovery Call to get started today.
Balanced Brand
This option is suitable for more established brands wanting to refresh their visual identity. We’ll take the learnings from the Brand Identity Audit and bring them to life with curated moodboards and design samples. Since the digital world moves quickly, the Balanced Brand package streamlines the process from concept to execution in 4-6 weeks, with some room for revisions.
You’ll walk away with a Brand Quick Guide outlining how to use your chosen logos, icons, typography, and color palette, plus all the design files you need to start building. I’ll include a free Canva course, created especially to show you the ropes. Personalized Canva set-up services or social media templates can be added for an additional fee.
Aligned Brand
This comprehensive package takes a deep dive into established businesses or brands that have already built up some equity and reputation in their field. Starting with the included Brand Identity Audit, I create three full identity explorations – each a complete design system with typography, color palettes, and logo options. We’ll discuss the impact of color theory, how to incorporate changes into existing assets, and how to design for multiple audiences. Finally, I’ll perform an accessibility audit on your current site and suggest improvements where needed.
This is a highly collaborative process, and we’ll work together to refine changes to perfection. At the end of our 8-10 week session, you’ll have an end-to-end brand guideline suitable for digital, mobile, social, and print uses. I’ll get you set up in Canva, so all you need to do is put the pieces together. I can also build the site for you, for an additional fee.
Finally, you can also choose to add on copywriting services from my colleague Geoff at Roeckish Words. This includes a tone and voice audit, a custom copywriting style guide, and primers on writing for SEO and WCAG requirements.
Know Your Options
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Brand Clarity
THE TIMELINE | Averages 2 Weeks
INCLUDES:
✓ Audience Identification
✓ Positioning Strategy
✓ Design Recommendations + Best Practices
✓ Competitive Analysis
✓ Cost can be credited towards additional work within 6 months
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Balanced Brand
THE TIMELINE | Averages 4-6 Weeks
INCLUDES:✓ Full Brand Clarity Audit
✓ Two curated moodboards and design samples, you choose one to finalize
✓ Brand Quick Guide
✓ All design files
✓ Canva set-up course
OPTIONAL:
+ Personalized Canva set-up
+ Social media templates -
Aligned Brand
TIMELINE | Averages 8-10 Weeks
INCLUDES:✓ Full Brand Clarity Audit
✓ Three complete design systems, you choose one to finalize
✓ Accessibility audit of current site
✓ Introduction to color theory and positioning
✓ End-to-end brand design guidelines
✓ Personalized Canva set-up
OPTIONAL:
+ Site building
+ Professional copywriting services
Connect with me on IG
Kind Words
Aligned Brand System
+ Custom Templates
Lindsay does AMAZING work. I was nervous about upgrading my branding because I didn't know what I wanted. She took the time to get to know me and my business, and created amazing templates for me to use. I am for sure going to be using Lindsay in the future!
Aly Robins
Custom Design Project
Working with Lindsay was so seamless. She listened to everything I wanted- and made it happen. I loved her daily handover of what had been achieved and the decisions I needed to make for the design to progress. Lindsay did more than I expected and I love the design that she has created. I will be recommending her to all my clients- thank you so much Lindsay!
Rachel Aiken
Aligned Brand System
Working with Lindsay was a dream come true! She took the time to listen to what I said and even what I didn't say especially when it came to colors and patterns. Her taking the time to show me "behind the scenes" of the creative process allowed me to open up to colors and patterns that I wouldn't have naturally gravitated towards but in the end, totally encapsulated all that I had hoped and dreamed. My brand feels like me and fits me and will serve me well as my business grows. Lindsay is your go-to choice for branding!
Kiva Slade